The issue
Punctual Pros, a home services company in Lancaster, PA (owning Benjamin Franklin Plumbing, Mister Sparky Electric, and One Hour Heating & Air Conditioning), was struggling with visibility into lead quality, missed revenue opportunities, and lack of flexibility with ad budget.
The goals
Growth & Flexibility
Increase leads while keeping budgets aligned with operations and market conditions.
Recover Missed Revenue
Surface and reclaim high-revenue jobs that were not booked on the first call.
Smarter, Long-Term Results
Focus on quality leads and revenue impact through data-driven marketing.
The approach
- Flat-Fee Model for Flexibility
Flat monthly fees allowed budgets to scale with staffing, technician capacity, and weather—without penalties. - Quality-Focused Optimization
Optimization focused on call outcomes, improving lead quality by 9% and aligning spend to booked revenue. - Strategic Insight & Market Awareness
Ongoing insights and data-driven adjustments ensured agile, ROI-focused campaign decisions.
The results
$33M to $45M Growth
Attributed in part to paid lead generation success.
Improved Lead Quality
Improved by 9% over 6 months due to optimization via Call Intelligence.
Recovered Opportunities
With many unbooked opportunities flagged and followed up in real time.
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